It may come as no surprise to hear that Instagram is one of the fastest-growing social media applications in the world. A study by the digital business analytics company comScore found that the picture-sharing site surpassed Twitter in active users for the first time in August, with 7.3 million active users per day to Twitter’s 6.9 million, and that Instagram users were spending more time interacting with the service.
It’s still behind when it comes to active users per month, however, but that may change with the recent announcement that the Facebook-owned Instagram is now in the process of rolling out Web browser-based profiles. Until now it was only available on mobile devices.
If your social network is anything like mine, that’s going to mean more and more images of food and drinks to scroll through. The thinking seems to be, if you consume an alcoholic beverage and don’t instantly post an image of it to social media, did you really drink it?
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