I don't get Tumblr. There are a couple reasons for that. 1) I'm a thousand years old. 2) I'm not a vapid culture vampire incapable of expressing myself in anything other than rudimentary pictogram-like communication, and 3) I'm really old. And yet somehow, without my support, the rapidly growing micro-blogging platform is managing to get by. Around 13 million unique users a month make up about 7 million visits per week across all Tumblrs. To put that in perspective, those numbers place it in the top 10 social media websites in the world. More scientifically speaking, that's roughly a metric shit-ton of animated black and white tattooed-tits, cunnilingus .gifs and moody, urban sunset landscapes, shared back and forth over and over again.
fuck yeah Tumblr-ers! |
That micro-blogging modifier is important here to differentiate what Tumblring actually is, mostly because everyone who uses Tumblr has a tiny penis. But also because Tumblring is not blogging. I never thought I'd live to see a type of media that makes the increasingly archaic-seeming act of blogging actually seem high brow, but I suppose I shouldn't have underestimated the downward spiral of contemporary discourse rotating toilet-like into the cultural shitter.