Hermès threw a party to celebrate the release of its new watch the Dressage Chrono, as the New York Times Fashion & Style section reports today in this delightful slideshow. It’s full of all manner of maybe-dryly-observed-but-maybe-totally-serious captions like “For some reason, there’s an unwritten rule in fashion that all perfume ads and watch campaigns must be very serious and very philosophical…Instead of a straightforward party, the company commissioned a dance piece called ‘Time In Motion,’ which seemed to have something to do with the cycle of life and death,” and “Olivia Chantecaille, a party page fixture in WWD and Vogue, loved the piece, although she chose to ignore some of the undertones about the inevitability of death. ‘That doesn’t seem very Hermes to me,’ she said.”
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