Friday, February 3, 2012

What's your personal identity worth? Dunkin Donuts = evil marketing geniuses



Colonel D. Jean Mustard, PTSOTL's hardest working Dunkin Donuts correspondent is stoked about this can't-lose deal from the evil marketing geniuses at metro-Boston's favorite local-identity-based-branding huckters. That's probably his thumb. Nice thumb, loser.

I like this because it's like saying "HEY ASSHOLE WANT TO SAVE LIKE 75 CENTS? [how much is a donut actually, someone check] THEN GO FILE THIS PAPERWORK, TRANSFER THIS THING ALL THE WAY BACK OVER HERE IN YOUR CAR, THEN BUY SOMETHING ELSE AND THEN YOU WIN THE PRIZE!"

Says Mustard: "It's like, what is your personal/marketing profile/email address worth to you?  We're willing to offer you a donut as compensation." 

Personally, mine is worth zero. Zero dollars. Zero anything. I'm getting my donut, then I'm going to sit here and finish my coffee. We're talking about basic freedoms. 

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10 comments:

Anonymous said...

this effects all of us dude.

Anonymous said...

You want a donut, I can get you a donut.

Anonymous said...

For your information, the Supreme Court has roundly rejected prior restraint!

said...

Ha. Forget about the fucking toe!

Anonymous said...

Hey, bro.

Friendly bet: Giants win.

Anonymous said...

This has been going on for at least a year. I actually decided to start doing it for awhile. I mean, I was going to the same D&D every morning before going to my same boring job, where taking a minute to fill out the survey wasn’t too big an ordeal. For some reason, perhaps because I’m hugely boring, I found it interesting that I could get free food every day for doing the same little thing. I also wanted to see if it annoyed the people who worked there. It didn’t seem to annoy them. As a whole, I find the people who work at Dunkins to be a pretty tolerant lot. I quit doing it after maybe a week or so because, you know, getting too fat sucks.

said...

I bet the Giants win too. Million dollars.

said...

I would probably do it if it was something I placed an actual value on, like a free coffee every day. Donut just seems too on the nose for me.

Chop It Up said...

I use these every day and I've never filled out the survey. I just make up a 4 digit number and hand it to the cashier. Boom. Instant donut. Idk if most DD employees are like this, but the fact remains that this survey business doesnt work quite as well as corporate would like.

said...

That's some Lifehacker shit.

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