For some reason PTSOTL is America's number one source for finding out whether or not shit is racist now, which is fine with me because I'm really good at judging things I know nothing about.
Here's the thing people are crying about today. It's a commercial for Duncan Hines cupcakes that brings up a lot of surprising questions for me, like "Duncan Hines still exists?"
Watch the video after the cut.
Watch the video after the cut.
Mother Jones (another thing I'm surprised to learn still exists) has the deets. (It's not racist if I use that word, is it? Shit.)
When Duncan Hines partnered with film studio Filmaka to release a new ad campaign on YouTube this week for their "Amazing Glazes" frosting line, their aim was to "inspire creativity during the height of baking season" and portray how their icing "makes dessert sing." The theme of the first video is "Hip Hop Cupcakes," (see below), but rather than striking a chord with urban bakers, the video just seems to be pissing them off. Readers and bloggers have criticized the film's director, Josh Binder, and the dessert company's PR department for failing to see how the cupcake characters might be mistaken for performers in blackface. Director Binder has a number of videos that might be considered "controversial," like one for Western gear in which a cowboy lassos two women to be his companions, and another that shows samurai bread loaves crying "hi-YA!" at one another.
I think it's pretty safe to say the only thing this commercial is racist against is the concept of musical genres. In what universe is that song considered hip hop? It reminds me more of the time I tried to explain to my dead grandfather's barbershop quartet buddies what twee electro sounds like.
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3 comments:
Black face is racist still, right?
PS: I wouldn't suggest people go searching for Amazing Glazes videos on the internet, like the advertisement suggests, jsykers.
http://www.pornhub.com/view_video.php?viewkey=1475127250
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